Gocheapshop.com, is an Pakistani electronic commerce and cloud computing company based in Seattle, Lahore, Punjab that was founded on July 5, 2015 by Gocheap team. We do always developed our site and service day by day for the concession of our customer, that's why we launched a online shopping portal for Pakistan. Gocheap has separate retail websites for the Pakistan. Gocheap also offers international shipping to certain other countries for some of its products. Gocheap also sells certain low-end products like USB cables, Electronic under its in-house brand Gocheapshop Basics. Our Gocheapshop has free advertising site, offered free Coupon website, we have best coupon Sites etc. We added a new product services "LG Refrigerator, LG Fridge Full Size made in Taiwan with Dispenser on the front door of 2 Litre capacity. 2015 model slighly used and in very good condition. Geniune compressor. Gocheapshop begining a great and fast services provider a Online shopping in pakistan. it is portal way to shopping different items through the onlines. Gocheapshop offered a best online electronic shopping in pakistan, post ads n pakistan, Find and buy latest online electronic products, fashion, books, mobile and more online products details. he purpose of this paper is to study the consumer behavior of online shoppers in Pakistan in order to gain insights into their attitudes, preferences, decision-making frame work, and life styles. The target population for this study consisted of the urban consumers who are educated and belong to upper and upper-middle socio-economic classes. Within online shopping, two major categories could be established, namely “Electronics” and “Clothing”. As per our analysis, the experience expected from both the medium is different. For purchasing a commodity offline, the customer would rate the overall shopping experience higher as opposed to convenience. Now we had to establish that what type of goods would be preferred online as opposed to through brick & mortar, and vice-versa.